Bioesthetics
- Client: Bioesthetics
- Year: 2017
- Country: Argentina
- Field: Beauty
info@orange.sc
Our challenge with Bioesthetics was to redefine the brand to showcase the company’s growth and evolution. We achieved this by restyling the brand, remoulding the concept, producing communication pieces and developing a user experience focused website.
This project was the result of a strategy born out of its core value of service and its communication which mirrored the identity of the brand. We developed a broad visual system that covered every possible use and situation the company could encounter: social media, brochures, packaging as well as audiovisual content.
We worked on the brand’s style, so Bioesthetic’s essence was preserved. The result was an unmistakable brand.
Keeping the brand’s essence and embodying it through its new style was key. The brand became authentic and distinguishable from the competition.
Keeping the brand’s essence and embodying it through the new style was key. The brand became authentic and unmistakeable.
The cutting-edge machines and audiovisual content were created with the latest 3D modeling techniques.
The challenge of advertising all of Bioesthetics’ beauty treatments via a simple and intuitive app was the premise of this project. We were able to merge all of these elements to create a dynamic and user-friendly interface.
The newly developed branding was the pillar upon which Bioesthetic’s identity stood.
The new web navigation also favored more conversions and the increase in potential customers.
