McCarthy's Irish Pub
- Client: Free & Green
- Year: 2017
- Country: México
- Field: Food and drink
Free & Green, one of the most prominent culinary companies in Mexico, entrusted us with the task of creating a strategy for the conceptual update of one of their most emblematic brands, McCarthy’s Irish Pub.
We updated the brand’s guidelines, created 360º campaigns (online and offline) and developed a content plan for social media.
We designed a flexible graphic system that integrated a color palette, grids, patterns and a general style which could be applied to a range of uses.
We developed the nationwide campaign, which included a digital content plan, public spaces content and on premise material.
We connected with McCarthy’s users, elevated their engagement rate on social media and attracted local customers through different loyalty strategies.
"We achieve the best results by working as a team with our clients."