Juegos y Juguetes
- Client: Juegos y Juguetes
- Year: 2017
- Country: Argentina
- Field: Childrens' toys
Our challenge was to reposition and update the brand while increasing its visibility and making it more relatable to the consumer.
Rebranding a brand with more than 15 years on the market wasn’t an easy task but we had a goal - to deliver the best solution possible.
An extensive brand system that considers every kind of situation.
It was the first bold transformation that the brand had undergone in 15 years.
We launched the new brand through social media, with supporting materials in the form of brochures and in stores.
The newly designed pieces were launched on both digital media as well as at points of sale.
The design improved the consumer-brand identification in no time.