McCarthys Nation
- Cliente: McCarthys Nation
- Country: México - Nationwide
- About: Irish Pub in Mexico with more than 72 locations
- Objective: Branding and campaign.
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The request of our Client Free & Green in Mexico was to carry out a comprehensive campaign that would show the differential of McCarthy's Irish Pub, a different bar where you can find good food, sports broadcasts, friends, and a lot of Irish-style rock.
Under McCarthy's Nation concept, we designed the communication plan for online and offline media with an illustrated commercial as the main piece of the campaign.
The main piece of the campaign, the illustrated commercial, is designed so that an infinite number of pieces emerge from it that show the particularities of the McCarthy's universe one by one.
The illustrations that were made were designed to come to life with animation.
The result: pieces in which real images are interspersed with cartoons that give the viewer a passport to visit McCarthy's Nation.
The campaign had a national launch in all media, online, offline and on-premise, and was gradually adapted to the different sporting and musical events set in the annual calendar.
- First commercial at a national level
- +45% increase in conversations and searches about McCarthy's
- Redesign that generated a better positioning of the brand in the Mexican audience
