- Client: Wolmart
- Year: 2017
- Country: México
- Field: Licensed Products
Our goal was to promote the new Wonder Woman licensed products and attract customers to their closest Walmart store.
The market for licensed products is unique, not just a question of identifying it for this product, we had to build it. What we had to do is connect the dots in the right way through a 3-phase process:
This action focused on creating relevant visual pieces and increasing awareness. With the objective of building an audience that’s qualified for remarketing, we’re able to achieve a greater impact in future launches of licensed products.
With that in mind, we were in charge of the design and production process, from content development, to the licensed products.
We created a set of pieces that were spread across the campaign period, including a landing page, short videos, social media content, sale point interventions as well as developing the product.
The campaign reached more than 30 cities across Mexico.
Through Google and Facebook ads, we achieved a high conversion level.