For Dunkin' and MCM we produced videos that a traditional shoot would have taken weeks and a big budget to make: donuts floating in orbit, a whole city made of blocks, a stadium that changes seasons in seconds.
How we work
- The idea comes first. A creative concept with a script and storyboard, just like a traditional shoot.
- Art direction. Every frame is checked against the brand: color, type, product and tone.
- Real product. The product is shown as it is. AI builds the world around it, it doesn't invent what you sell.
- Fast iteration. Lots of versions to test in paid media, in days instead of weeks.
When not to use it
When the value is in a real person, a testimonial or a specific place, we shoot. AI is one more tool on set, not an excuse to stop thinking.
