What welearn.
Short notes on how brands grow: what we tested, what worked and what we stopped doing.
Optimize for sales, not leads
A cheap lead that never buys is the most expensive line in your budget. Why we connect real sales to the ad platforms from day one.
The problem is rarely the lead. It's the follow-up.
Before touching a campaign, we buy like a customer. What happens after the form explains most lost sales.
Growth hacking, without the hype
It isn't a trick or a tool. It's a way of working: lots of small tests, honest data and the discipline to scale only what works.
Content, paid media and SEO are not three services
They are three parts of the same system. When one team runs them, each one makes the other two better.
People will search for you on ChatGPT. What will it say?
Search isn't just Google anymore. What AEO is and why your brand needs answers, not just keywords.
Step-by-step landing pages: less friction, better leads
A long form scares people off. A short one brings in browsers. The answer is in between: ask one thing at a time.
AI video: more ideas, with real direction
AI doesn't replace the idea or the judgment. It replaces the budget for sending a donut into space.