More and more people ask an AI assistant what to buy, where to study or which internet plan to get. The assistant doesn't show ten blue links: it gives an answer. The question is whether your brand is in it.
SEO and AEO
SEO is ranking in search results. AEO (answer engine optimization) is getting assistants to cite you when they answer. They're related, but they aren't the same.
- Content that answers specific questions with clear, verifiable facts.
- Well-structured pages a machine can read without guessing.
- Consistent presence on the sites assistants consult.
And ads are getting there too
New ad formats in AI assistants and AI search engines are one more channel to test, just like PMax, Bing or Reddit. We add them to the plan when the business case is there, with the same rule as always: they're measured against sales.
