Insights/Conversion

Step-by-step landing pages: less friction, better leads

A long form scares people off. A short one brings in browsers. The answer is in between: ask one thing at a time.

A step-by-step landing page asks one question per screen. What are you looking for? In which city? When do you need it? The person moves forward without feeling like they're filling out paperwork, and the brand gets a qualified lead.

Why it works

  • Progressive commitment. Someone who has answered two questions wants to finish.
  • Automatic qualification. The answers sort leads before they reach a sales rep.
  • Hand-off to WhatsApp. At the end, the conversation continues on the channel people already use, with the context of what they answered.

For Megacable we built a system that produces more than 30 landing page versions a month, by city and package. Each version talks about what that person can actually get where they live.

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Got a growth goal? Let's talk.

Tell us what you want to grow. The first conversation takes 30 minutes and you leave with ideas, whether we work together or not.

Talk to a specialist