Many brands have one agency for social, another for paid media and an SEO consultant. Each reports on its own piece and nobody sees the whole picture.
How they feed each other
- Content → Paid. Pieces that perform organically on social are the best candidates for paid media. We already know they hook people.
- Paid → SEO. The searches and messages that convert in Google Ads tell us which words and questions really matter.
- SEO → Content. People's real questions become content topics, video scripts and answers on the website.
That's why at Orange we work from a single plan: a monthly content calendar delivered 7 days ahead, a monthly media plan and one results meeting for everything.
One team, one plan, one number: sales.
