- Cliente: Axon Training
- About: Edtech - Training in coaching with presence in more than 20 countries
- Country: LATAM
- Objective: New client acquisition
In 2019, Meta Business named Orange a success story in LATAM for increasing Axon Training's potential clients by 372%.
With the decision to dedicate itself entirely to distance learning courses and seeking to expand its services to other Countries, Axon Training sought us out to open the acquisition of new Clients in each LATAM Country.
With the implementation of lead ads people could complete, without leaving Facebook, a contact form to receive more information about the courses, reducing friction and making it possible for them to have details about the courses more quickly.
As the lead objectives were achieved, branding campaigns were also implemented to introduce more people to the concept of coaching and make it known in the region.
We implemented campaigns with a variety of objectives: lead ads, inbox leads, messenger, and conversion campaigns focused on Facebook.
We helped develop all the sales material for Call Center (scripts, message automation, reactivation phases, phases to cross-sell, etc).
Lead growth of +372% in just 3 years
Facebook consolidated itself as the main source of registrations with 95%
10X increase in the daily initial Target of leads