Dunkin’ Donuts (Inspire Brands)
- Client: Dunkin’ Donuts (Inspire Brands)
- About: Food/Beverage - The world's leading donut and coffee chain
- Country: LATAM - 10 Countries
- Objective: Increase traffic to branches
info@orange.sc
With more than 455 points of sale in LATAM, the brand asked us to develop advertising campaigns that could help increase the sales of its franchisees in the 10 countries where they operate.
With the challenges of entering each country such as language differences, purchasing habits, and culture, coordinating with marketing teams in each country, among others, we have launched 3 very successful initiatives such as Chocolatinos, Saboritos, and the Dunkin Championship for the 2023 World Cup.
For each campaign we have developed the conceptual and visual part for traditional and digital channels, to later land the look and feel in different pieces used in our communication and promotional strategy for each country.
With the objectives of driving traffic to branches in each country and positioning the promotions, we worked on remarketing audiences by country, Meta ads with a variety of formats, and aggressive CTAs with tropicalized messages for each Country. A guideline budget distribution was made taking into account the number of points of sale in each country, and we maintained weekly calls to monitor sales.
+60 million impressions in Meta
Frequency of the ads (times it was seen by the same person) of 5.3
Regional reach of more than 15M people per campaign (40% of the target audience in Meta).
We increased sales by 25% in a period of 60 days, which was the duration of the campaign.
