Wayru
- Client: Wayru
- About: Blockchain & Crypto Startup
- Country: USA - Miami
- Objective: Branding
info@orange.sc
The network on which you provide wifi and earn crypto.
With Wayru we had the challenge of developing its branding, brand identity and defining the brand guidelines to apply both visually and conceptually.
We developed the visual identity of the brand from its logo to the iconography, defining how it should be used, what we wanted it to project, and how we would like buyer personas to understand it.
We created a complete brand book that allows clarity on the application of the brand, colors, typography, patterns, 3D elements, and more.
Starting from the definition of all the graphic elements (logo, colors, fonts, among others) we made the design of the elements of their website
Consolidation of the Wayru brand identity
Definition of how the brand should be projected and the basis for the development of all the necessary creative assets
Consolidation of the Wayru brand identity
Definition of how the brand should be projected and the basis for the development of all the necessary creative assets
