- Cliente: Luminara
- About: Home appliances - The largest company in the world of LED candles
- Country: USA - Nationwide
- Objective: Increase sales in their e-commerce
Together with the leading company in LED candles, Luminara, that had launched their e-commerce of products only 7 months ago, we faced the challenge of achieving ROAs greater than 3X in 3 months in all the campaigns implemented in Meta.
We redesigned all the creative assets of the e-commerce products (base, seasonal, and sale products), adding animated product videos to the ads campaigns and carrying out specific shootings. On the other hand, we also added new communication pillars such as reviews.
We implemented changes in the structure of the campaigns, focusing on conversions and managing 2 different blocks LALs and Growth (contemplating demographic factors and specific interests).
In a period of just 6 months we achieved vs. the previous period
Increase ROAS by 200%
Increase website sales by more than 227%