Work/Personal loans
Apoyo Financiero
−97%
01The case
Personal loans for Hispanics in the United States. They moved from TV and radio to digital, and today the company is turning into a fintech.
The challengeWhat we had to achieve
Move from traditional channels to digital acquisition, lower cost per lead and raise returns.
What we didHow we solved it
A new look and feel Latinos identify with, campaigns on Meta, WhatsApp and Google Search, and hands-on help setting up the call center and payment onboarding.
BrandingPerformance and growthWhatsApp and call center
02Results
−97%
cost per lead
70%
of sales now come from digital channels
2X
more sales in just 60 days
03The work
04The video
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