Work/E-commerce
Luminara
+227%
01The case
The world's largest LED candle company, with a seven-month-old online store and the goal of beating 3X ROAS on Meta.
The challengeWhat we had to achieve
Reach ROAS above 3X across all campaigns in 3 months.
What we didHow we solved it
We redesigned every product asset, added animated videos, photo shoots and reviews as a new content pillar, and restructured the campaigns into lookalike and growth blocks.
E-commerceProduct contentSocial ads
02Results
+200%
ROAS versus the previous period
+227%
online sales
6
months of work
03The work
04The video
Watch video
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