Work/Legal
Los Defensores
−45%
01The case
The largest Hispanic attorney referral service in the United States, with more than 38 years connecting accident victims with lawyers.
The challengeWhat we had to achieve
Build and monetize the Meta channel in 3 months, gain awareness in Texas and grow in other states.
What we didHow we solved it
Messaging for three audiences (Spanish-dominant, English-dominant and bicultural), video and illustration to make things easy to understand, creative testing by state, and a campaign structure with inbox leads and lookalikes.
Performance and growthSocial adsContentIllustration and video
02Results
−45%
cost per lead in just 3 months
2
months to turn profitable in Texas and California
3
Hispanic audiences, each with its own message
03The work
04The video
Watch video
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